Linear TV is becoming connected TV. Let the content set the marker.

A campaign can buy linear and CTV in the same plan. Execution only converges when the same moment produces a reliable SCTE-35 marker on both paths — and on the IP path that marker is often missing, late, or never written at all.

See how it works → Talk to engineering

LINEARthe channel you already run CONTENTthe break happens on screen TALOSevent intelligence SCTE-35a marker for the IP path CTVinventory becomes addressable

One audience.
Two signalling worlds.

Linear television was built on schedules: the break is planned upstream, and traffic and playout write the instruction that says where it is. Connected TV is built on decisions: an ad server has to know, at that exact second, that a break has started.

Convergence fails at that seam. The audience has already moved to the connected screen and the campaign already buys both paths — but the IP path frequently has no reliable trigger. The break exists. Nobody wrote it down.

Content decides. Not the rundown.

TALOS · EVENT INTELLIGENCE

A rundown is a forecast. On a match, a concert or a breaking news bulletin the director decides — and the picture changes before any schedule knows about it.

Live2FAST takes the picture as the source of truth. TALOS observes the stream that is already being served, recognises the visual event that marks the change of content, and derives the marker from what actually happened. The detection path is designed not to transcode or rewrite the underlying audio/video.

Packaging, SSAI and distribution stay where they are. They depend on each deployment's architecture, and they remain the partner's.

ON AIR

The break happens in the picture — a bumper, a wipe, a clean transition.

OBSERVE

TALOS watches the stream itself, alongside the delivery path, never inside it.

DERIVE

The event is recognised and given temporal precision against the timeline.

SCTE-35

A marker is expressed for the downstream stack. Carriage agreed per integration.

DECIDE

Ad decisioning and SSAI act on a moment that actually occurred.

Five reasons the marker is missing.

SAME RESULT, DIFFERENT CAUSES

Every link in the chain waits for a marker. No link can assume it exists.

Production, traffic, playout, packaging, distribution and advertising each do a different job, and none of them owns end-to-end signalling. The causes below are unrelated to one another — but they produce a single operational outcome: a break that happens, and a programmatic layer that cannot see it.

WHERE THE SIGNALLING BREAKS

Never existed	regional and private-network channelswithout the upstream that traditionally produces it
Cannot exist in advance	sport, music, newsthe event decides its own breaks
Lost in transit	satellite, fibre, re-encodingthe metadata does not survive contribution
Linear only	broadcast path is not the IP paththe two do not necessarily share signalling
Present but wrong	offset, missing end, unclean cutthe failure is silent — nothing alerts

Integrate, don't replace.

BETWEEN TWO WORLDS

Broadcast logic on one side. Connected TV, ad decisioning and FAST distribution on the other. Live2FAST replaces neither — it translates between them.

PRODUCT BOUNDARIESwhat we do not claim

Live2FAST	product · solution layernot a single component, not a synonym for TALOS
TALOS	event intelligence enginenot a transcoder, packager, SSAI or ad server
Your signal	existing editorial assetnever rebuilt from VOD to be usable
Packager · SSAI	downstream systemstheir functions are not TALOS functions

POSITION IN THE CHAIN

SCOPE OF CLAIMSper deployment

Detection pathdesigned not to transcode or rewrite the underlying audio/video
SignallingSCTE-35 primarily; CMAF emsg, JSON/API or manifest-oriented metadata where the integration calls for it
Carriageno format is mandatory by default — agreed during integration mapping
Packaging & distributiondepend on each deployment's architecture, not on Live2FAST
Every integrationvalidated technically before it is declared compatible

Who owns the signal,
and what it needs.

USE CASESone product, four conversations

BROADCASTERS

The channel works and the audience is real. What is missing is exposing its temporal moments to the connected-TV chain — without touching production or continuity.

SPORTS & LIVE EVENTS

The break is decided by the event, not the rundown. A trigger derived from the picture is the only one that can be right.

IPTV & CATV

You keep headend, middleware, devices and customers. Live2FAST adds machine-readable moments to content you already distribute.

FAST PLATFORMS

Live supply that can join the storefront with agreed signalling — without building a new chain to carry it.

Sovereign seriousness,
carried by engineering.

ENGINEERING FACTSchecked before every deploy

WHITE-BOX

Physically meaningful parameters, auditable under NDA — never a black box your auditors can't question.

EU CLOUD

Oracle Cloud Infrastructure, Madrid & Frankfurt regions. Data stays on EU soil.

IP REGISTER

Public entries “Real Time Ad Server” (04/2024/3962) and “Dinamic Coherence Framework” (04/2026/2335), Territorial IP Registry of Andalucía.

PUBLIC RECORD

ENISA-certified startup (Spanish Startup Law 28/2022, certified June 2024, CIF B56804982).

COMPANIES REGISTER

FASTSTREAMING S.L., Commercial Register of Málaga, sheet MA-178460, entry 8368 — BORME ↗.

OPERATING RECORD

IAB-standard seller declaration under FASTSTREAMING S.L. — machine-readable, no login. sellers.json ↗

Runs inside the infrastructure the industry already trusts:

Bring your live channel.
We'll map the path to CTV.

Start with one signal, one workflow and one measurable integration objective. The first step is an analysis of a real stream, not a purchase.

direccion@faststreaming.es → jesus.garrido@faststreaming.es

Linear TV is becoming connected TV. Let the content set the marker.

One audience.Two signalling worlds.